Cheelip is a hybrid creative leader with over 17 years of integrated advertising experience, having successfully helmed creative departments in markets as diverse as Singapore, Vietnam, Tokyo and China. In the course of his career, he has won advertising awards across multiple categories at international, regional and domestic award shows such as: CLIO Awards, Communication Arts, ONE SHOW, ADFEST, SPIKES, BUSAN AD STARS, London International Awards (LIA), Global Best Digital Advertising Awards, Cannes, Creative Circle Awards, China ROI Awards, China Advertising Great Wall Awards, Tiger Roar Awards (China), Red Dot Design Awards, Times Asia-Pacific Awards, China Content Marketing Awards, Effie Greater China Awards, ECI (e-commerce innovation) Awards, IAI International Awards, etc. He also helped break a Guinness World Record for his campaign for Didi App in China.

In the course of his career, Cheelip has provided creative leadership for brands such as Unilever portfolio of brands, Buick, Minute Maid, Clear; as well as the who's who of China's tech industry such as JD.Com, BAIDU, Tencent, Meituan App and DIDI. Other global brands that have been managed by Cheelip included SONY, CANON, Abbott, Procter & Gamble, BMW and MacDonald's.

Cheelip was also a guest speaker at the 2014 International Advertising Association World Congress and was named by ChinaSmack.com as one of the leading advertising creative in China. He is also a regular jury member at advertising awards shows around the region such as China Content Marketing Awards, ECI Awards, 2016 BUSAN AD STARS; as well as a jury member for The One Club 2017 for The Young Ones Awards, jury member for the inaugural Creative e-Commerce category at Cannes Lions 2018, as well as Jury Member for LIA Chinese Creativity Awards 2018. He also served on Suzhou Centennial College as an Advisory Council member.

In his leisure time, Cheelip enjoys unwinding with a glass of aged single malt whisky, with a cigar in hand.