2019 Young Ones Brief Jury
Associate Professor in Communication
Columbia College Chicago
Laurence Minsky is renowned in professional and academic circles for his strategic and creative leadership and broad-reaching industry expertise which includes brand development, advertising, brand activation, content marketing, new product development, direct response marketing, local store marketing, channel communications, as well as online, mobile, and social marketing. He is also known for developing effective award-winning cross-channel solutions that boost marketing ROI.
He currently serves as an associate professor in the Department of Communication in the School of Media Arts at Columbia College Chicago and as a strategic and creative marketing consultant for agencies, corporations, and nonprofits across the globe.
Laurence is also the co-author of The Activation Imperative: How to Build Brands and Business by Inspiring Action (Rowman & Littlefield, 2017), Audio Branding: Using Sound to Build Your Brand (Kogan Page 2017), executive editor of The Get A Job Workshop: How to Find Your Way to a Creative Career in Advertising, Branding, Collateral, Digital, Experiential & More (Copy Workshop, 2013), the author of How to Succeed in Advertising When All You Have Is Talent Second Edition (Copy Workshop 2007) and Advertising Under One Hour (Under One Hour LLC 2-18) and a contributor to Advertising and the Business of Brands Media Revolution Edition (Copy Workshop 2009). As an industry thought-leader, he has been published by the Harvard Business Review, European Business Review, MarketingProfs, and others, and has been quoted in the New York Times, Chicago Tribune, Chicago Sun-Times, San Diego Union Tribune, Exame (Brazil’s largest business and economics magazine), Shopify’s blog, Crain’s Chicago Business, and many more.
His agency experience includes a tenure at Frankel (now Arc Worldwide) and engagements with more than 25 other agencies as a consultant. And, he has created strategic and communications solutions for many blue-chip clients, including AARP, Laila Ali, Amazon, Ambius, AON, Bay Valley Foods (various brands), Beltone, Black & Decker Spacemaker, Bristol-Myers Squibb, Coca-Cola Products, Connie’s Pizza, DTE Energy, Encyclopaedia Britannica, Fleetwood Homes, Frito-Lay, George Foreman Products, Kraft Foods, The Lakeside Collection, Lamin-Art, Mayo Medical Laboratories (Mayo Clinic), McDonald’s, MetLife, Midtown Athletic Clubs, Motorola, PetSmart, Spacelabs Healthcare, Taiwan External Trade Development Council (TAITRA), True Value, Unilever, United Airlines, United States Postal Service, Westinghouse, Vita Foods, and many more.
An award-winning creative with more than 125 industry accolades to date, he has served on the juries of many leading industry award shows, including Lürzer’s International Archive 200 Best Digital Artists Worldwide 2015/2016, The One Club Young Ones Competition, and the Design of the Times, and he is a long-standing member of the One Club for Art and Copy, the Authors Guild, and the American Academy of Advertising.