2019 Young Ones Brief Jury
Executive Director of Brand Strategy
Forsman & Bodenfors
New York City
Laura Forman has been at the forefront of some of the most innovative and inventive thinking in advertising for more than two decades. She has extensive experience tackling challenging brand, creative, and CRM assignments for companies in need of deep thinking including Target, Got Milk?, Sony PlayStation, Nestle, American Airlines, and Lexus. In addition, she’s managed and conducted research in more than twenty countries for global clients such as Heineken, Sprite, and ABSOLUT.
Her most recent post was as Executive Director of Brand Strategy at Forsman & Bodenfors at the creative collective’s New York co-headquarters where Laura brought her unique POV on strategy and creative to help the agency win three pitches in her first six months. Laura has also held posts as Group Planning Director at Ogilvy & Mather, VP Account Planning at Deutsch Los Angeles, Planning Director at Fallon, and Account Planner at Goodby, Silverstein & Partners.
Laura’s contribution to the advertising industry extends to the next generation as well. In her role as an instructor at the prestigious Art Center College of Design in Pasadena, and as a Minority Advertising Internship Alumni (MAIP), Laura has mentored dozens of students and young talent on how to look for new ways companies and people can interact together.
When she’s not transforming brands, Laura enjoys horses and taiko drums (not together) in Chatham, New Jersey where she resides with her family and dog Basil.