2019 Young Ones Brief Jury
Creative Director & Strategist
Freelancing creative director
Tove Langseth is one of Sweden´s most recognized creatives and Creative Directors. She started off her career at the legendary agency Paradiset DDB where she created some of the agency’s most awarded campaigns for fashion brand Diesel. Campaigns which took Diesel from being a niche brand into a serious challenger to Levi´s and Lee.
After Paradiset she spent two years in London at the creative shop Made by Leo Burnett, focusing on fashion brands. After London she took on a role as Executive Creative Director at Lowe Brindfors in Stockholm.
The last ten years she’s been partner and creative director at DDB Stockholm, and the last two years she was the CEO. She´s been responsible for several brand transformations where a recent example is the global ”Smoooth” campaign for fintech bank Klarna.
Tove has won every major creative award there is to win, including a Grand Prix in Cannes. 2008 she was elected ”the most influential creative” in the Swedish advertising industry by marketing magazine Resumé, and in 2018 she took place in the Swedish Creative Hall of Fame. At the moment she works as a freelance Creative Director and strategist.