2019 Young Ones Brief Jury
Growing up in the U.K. and Canada, Joe's influences are far and wide. As a creative who has remained part time fan/part time sceptic of traditional advertising, for the last 14 years he has constantly remained a believer in building work which people seek out, share and want to get involved with. Starting his career in Montreal, Canada working within the Adidas team to help put a small independent ad agency on the map. In 2007 he built his own design editorial, managing 7 editors and collaborating with international brands, while becoming a popular online destination for readers worldwide. He relocated to California in 2012 to work on Apple where he was utilized to create some significantly unconventional brand work. Over the past few years he has been building and leading creative at Giant Spoon, helping the team drive rich brand storytelling through content, experience, media and strategy, striving daily to create beautiful work that builds new conversations.