Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2021 Young Ones Jury

Mariana Saddakni

Head of Customer Experience

AT&T Global

United States

Mariana Saddakni is a digital strategy and brand innovation leader with a passion for driving customer value for global organizations. She is dedicated to pursuing and delivering a customer-first approach to guide innovation and creative thinking and partner across business functions to drive vision and implement change.

Mariana serves as Head of Customer Experience at AT&T Global, where she leads the overall customer experience for various products and services in digital platforms. Mariana is an essential member of the management team, driving strategic marketing and technology plans on a global scale to improve user experiences and enhance brand reputation that impacts millions of customers in real-time.

Before joining AT&T, Mariana worked at Ogilvy, responsible for driving omnichannel marketing campaigns driving awareness, acquisition, and retention for Fortune 100 companies such as American Express, IBM, Kraft, and Unilever.

Mariana’s work has generated multiple industry awards and has been published internationally. Mariana holds an MFA in Media & Technology from Parsons School of Design. She resides in New York, NY, with her family.




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