Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.


2021 Young Ones Jury

Lou Schiavone

Professor of Practice in the Department of Advertising + Public Relations

Michigan State University’s College of Communication Arts & Sciences

United States

As an advertising writer and creative director, Lou has an impressive record of building brands and winning an armful of major industry creative awards in the process.

At ad agencies such as Ogilvy, McCann-Erickson, and Doner, at digital agencies such as Enlighten (now Perficient), and at top-tier health and wellness agencies including Fcb Health and Havas Health, Lou’s work is always characterized by its creativity and by its ability to break through the market noise that bombards us every day.

Over the course of his career, Lou has been responsible for notable work created for clients including American Express, AT&T, Audi, Chiquita Bananas, Iams Pet Food, L’Oréal, and Sony, as well as new-to-market products from Pfizer, Bristol-Meyer Squibb, and Merck.

In addition, his work has won gold awards at many of the major advertising competitions, and has been included in the Communication Arts Advertising Annual, The One Show Annual, and the MPA Kelly Awards “Best Campaigns of the Year”.

Lou is currently a Professor of Practice in the Department of Advertising + Public Relations at Michigan State University’s College of Communication Arts & Sciences. He holds a BA, magna cum laude, from St. Michael’s College, attended graduate school at Columbia University, and did additional studies at the School of Visual Arts in New York City.

 

 

 

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