Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
2021 Young Ones Jury
Global Associate Creative Director / Art Director
I’m Belén, an art director from the South of Spain, and living proof that not all Spaniards know how to dance flamenco. Never one to follow the natural path, my experience spans work in a variety of cities – New York, London, Prague, and San Francisco– finding ways to take on social issues with brave, bold and imaginative solutions.
In 2016, I joined Ogilvy in New York City where I worked on The Refugee Nation Project, one of the most awarded campaigns of 2017. Working on this project I realized the responsibility we have as creatives to solve not just business problems but use our skills and creativity to give voice to those without one, help people share their stories, and ultimately shine light on global issues to drive social change. After honing my skills and creation path breaking work at Ogilvy, I moved on to try a newer challenge at Droga5, where I got to work alongside some of the smartest people in the industry to create some of the best work of my career.
Currently I am a Global Associate Creative Director / Art Director at WhatsApp - Creative X at Facebook where I get to create simple yet powerful work that is not just culturally relevant but impacts people’s lives and is in tandem with what WhatsApp does organically. Outside of my day-to-day with WhatsApp making work that creates social impact, I teach classes at the Miami Ad School, mentoring and helping students prepare for their professional careers.
To me, success is not measured in awards or Super Bowl campaigns. They are important, but they are not the only things to worry about. Where you invest your time, you invest your life, and to me, success is a matter of where and what I’m putting my life into. And that can be helping others thrive, inspiring a single person or a full room, pushing someone towards a place they thought they would never reach. People tend to say that ads won’t change the world. And they are right—Ad’s won’t, but people will.