I am Ary, a Snr Creative, Dad, Londoner, Mauritian working at TikTok Creative Lab EU.

I have almost 9 years of experience across the top Ad agencies in London and crafted ideas for the biggest brands in the world. I based my ideas solely on ‘why would someone care’.

Putting humans first, understanding their behaviour and evolving cultures to then create a solution worth talking about. Throughout my career, my creative thinking made the news, won awards, created a movement and inspired London to walk to work.

In my spare time, I've created innovative side projects, hacks and prototypes in a day, week or year with a collective of talented technologists, film makers, developers, strategists, designers, photographers, bloggers etc. Some of them even aired on national TV.

I believe that collectively we’ll make ideas worth talking about.