Greg is one of Digitas New York’s resident word nerds. His client list includes such names as American Express, Nabisco, Samsung, T-Mobile and Walmart. On the side, he’s also written for LGBTQ-led local businesses like Wing+Weft, Black Cat Wines and MeMe’s Diner. When people ask what makes him stand out professionally, he likes to talk about his experience with content strategy and its influence on storytelling—but by then his coworkers have already interrupted and are pointing to the fact that somehow every person he works with, completely independent of one another, has decided to call him Sweet Greg. Including clients.