Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
2021 Young Ones Jury
Executive Creative Director
Sherman Winfield is a creative director based in Atlanta, GA. Currently, he is an Executive Creative Director at VMLY&R, overseeing efforts in both Atlanta and Kansas City offices.
Prior to VMLY&R, he served as VP/Creative Director at Fitzco. During his tenure, he lead creative on the world’s largest spice manufacturer McCormick, French’s, Stubb’s, Coca-Cola, Southern Company, amongst others regional and national brands. His most noted work during his tenure includes Coca-Cola’s “1,000 Name Celebration”, the :15 radio assignment-turned-national campaign for Share A Coke, and the full rebrand of French’s Mustard that resulted in a new creative platform, record sales, and a series of daring experiential efforts, including the highly successful Mustard Ice Cream.
From 2012-2016, he resided in New York working at agencies, including SS+K, McCann NY and iCrossing. He got his start at Crispin Porter + Bogusky (Boulder) in 2009 as a Jr. Art Director. creating work for Old Navy, Kraft Mac & Cheese, Jell- O and Best Buy.
Sherman’s work has been recognized and awarded internationally by One Show, Cannes, D&AD, New York Festivals, Art Director’s Club, The Webbys, The Shortys and others.
He’s also heavily committed in helping to build a far-more diverse advertising landscape by actively participating in numerous efforts within the industry. Some include the AIGA Rise Up Mentorship Program, and being named lead at One Club’s ONE School, a free 16-week portfolio program aimed to help 15 Black creatives break into advertising.
Sherman, a native of Richmond, VA is also an avid sneaker collector, with well-over 130 pair to his name. He created a custom Air Jordan sneaker that payed homage to the “Crying Jordan” meme that caught the attention of every major sneaker and sports outlet, including Sports Illustrated, NY Times and ESPN.
Most importantly, he adores spending time with his superhero wife, baby boy and puppy Coltrane (often confused with “Soul Train”, but that works too).