Mariana Saddakni is an innovation leader with a passion for driving customer value for global organizations. She is dedicated to pursuing and delivering a customer-first approach to guide innovation and creative thinking and to partner across business functions to drive vision and implement change. Mariana serves as Head of Customer Experience and Technology at AT&T Global, where she leads the overall customer experience for various products and services on digital platforms. Mariana is an essential member of the management team, driving strategic marketing and technology plans globally to improve user experiences and enhance brand reputation that impacts millions of customers in real-time. Before joining AT&T, Mariana worked at Ogilvy responsible for driving omnichannel marketing campaigns driving awareness, acquisition, and retention for Fortune 100 companies such as American Express, IBM, Kraft, and Unilever. Mariana’s work has generated multiple industry awards and has been published internationally. Mariana holds an MFA in Media & Technology from Parsons School of Design. She resides in New York, NY with her family.