Advertising in Havana
DateApril 10-12, 2020
About the Event
Join us on a weekend trip to learn how advertising works in a country where advertising is banned and propaganda is king. You will meet with creative entrepreneurs that work around censorship to get their message across. You will visit local shops that defy all notions that you may have of distribution. You will eat at paladares (private restaurants) that take word-of-mouth to a new level. After 3 days, your creative muscles will be stretched from this different point of view that will change the way you approach any challenge.
Space is limited, only 12 tickets available.
Friday, April 10
11 AM Airport Pick Up
11:30AM – 1PM Accommodation
1 – 2:30 PM
Lunch at Grados
Encounter with local artists/entrepreneurs
Grados is Raulito Bazuk's experimental project where art and food are created every day.
3 – 5 PM
Advertising in Cuba
by Pepe Menéndez
Pepe is a prolific Cuban designer and posters' collector. He is also the Design Director of Casa de las Américas.
7:30 – 10 PM
Dinner at El Cocinero
Set in an old refurbished cooking oil factory, it serves inspiring, organic and fresh food.
11 PM –
Bar/art gallery/performance arena/party goers where paintings, sculptures, design shops, restaurants, bars, live music, dance floor and movies create the city's hippest night club.
Saturday, April 11
10:30 AM – 12 PM
Independent projects: Clandestina
At Clandestina, we will have a t-shirt screenprinting workshop so you can have a unique piece of counterculture art to take home.
An eco-friendly hip shop with a sense of design and a pioneering private business.
12:15 – 2:15 PM
Cuban Posters Immersion
2:30 – 4 PM
Lunch at La Guarida
A magical place, an old mansion with a charming terrace and the filming set for "Fresa y Chocolate".
4:15 – 7 PM
Streets Wandering: Malecon, Plazas…
@El_Del_Frente hip place, recommended by Anthony Bourdain
@Bar_El_Dandy coffee shop and Cuban tapas
El Bohemio owned and managed by ex-ballerinas from the National Ballet company
Submarino Amarillo a house of Cuban rock music
Chat with the owners and the challenges to advertise over drinks and tapas.
What is included?
- Airport Pick Up/Drop Off
- Accomodation in Vedado casas particular (privately owned apartments, AirBnB style)
- Lunch and Dinner in paladares (privately owned restaurants)
- Local transportation
- Local guides
What is NOT included:
- Airline tickets (all airline tickets include medical insurance) You should be in Havana before noon, plan accordingly.
- Extra drinks (lunch and dinner include drinks)
- Private excursions to places outside the schedule
Last day to purchase your ticket March 10th.
Before March 10th 50%; after March 10th, no refunds.
Tickets ARE transferable.
*Subject to change
**Travel under the Professional Research licence.