Creative Showcase
Treasures of Lebanon / Trillion for Lebanon
Submitted By Sakib Afridi
Description
Trillion for Lebanon supports the rebuilding efforts in Lebanon. They wanted a direct mailer inviting wealthy individuals in Dubai to a fundraising dinner. Avoiding pictures of injured children, a tourist guidebook titled ‘Treasures of Lebanon’ was sent. But instead of beautiful pictures inside, the reader finds pages made of tissue paper. The appeal for donations was on the inside back cover.
Objective
300 copies were mailed and the dinner was a success. Amount raised was $224,600, giving an ROI of 1020%.
Client
Trillion for Lebanon
Industry
Non profit agency
Agency
TBWA\RAAD
Media
Design
Credits
Agency Producer
Kishore Ramchandran
Art Director
Sakib Afridi, Sandeep Fernandes, Bassam Doss
Writer
Bassam Doss, Sandeep Fernandes, Sakib Afridi
Views
356
Related Items
