Creative Showcase
Berlin Wall 1979 / The Finnish National Lottery
Submitted By Jenny Lundqvist
Description
Lotto is a game of chance with tiny small chances of winning lots of money. And still there’s always somebody who wins. Those who play Lotto are optimists. Those who do not are pessimists. In fact, the whole evolution of
mankind is based on positive thinking, on believing in your ability to change your life. And there is always a group of antagonists to object to such a change. Tearing down the Berlin Wall was a great victory for
optimism. The Lotto brand wants to support such thinking, because YOU NEVER KNOW.
Credits
Account Executive
Marja-Leena Vattulainen
Agency Producer
Anne Koskela
Art Director
Mikko Torvinen
Content Strategist
Tommi Laiho
Director
Pete Riski
Editor
Ben Mercer The EDL company & Pete Riski
Music & Sound
Tuomas Seppanen
Photographer
Jean-Noel Mustonen
Producer
Ville Varesvuo
Production Company
Kaivopuiston Grilli
Writer
Erkko Mannila
Views
369
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