Creative Showcase

Berlin Wall 1979 / The Finnish National Lottery

Submitted By Jenny Lundqvist

Description

Lotto is a game of chance with tiny small chances of winning lots of money. And still there’s always somebody who wins. Those who play Lotto are optimists. Those who do not are pessimists. In fact, the whole evolution of
mankind is based on positive thinking, on believing in your ability to change your life. And there is always a group of antagonists to object to such a change. Tearing down the Berlin Wall was a great victory for
optimism. The Lotto brand wants to support such thinking, because YOU NEVER KNOW.

Client

The Finnish National Lottery

Agency

TBWA\PHS Helsinki
www.phs.fi

Media

Television

Credits

Account Executive

Marja-Leena Vattulainen

Agency Producer

Anne Koskela

Art Director

Mikko Torvinen

Content Strategist

Tommi Laiho

Director

Pete Riski

Editor

Ben Mercer The EDL company & Pete Riski

Music & Sound

Tuomas Seppanen

Photographer

Jean-Noel Mustonen

Producer

Ville Varesvuo

Production Company

Kaivopuiston Grilli

Writer

Erkko Mannila

Views

207

 

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