Creative Showcase

the city of chennai / samsung mobile

Submitted By viral pandya

Description

a campaign for samsung mobile phones with mobile tracker feature.

Objective

to tell people how effective is the feature of the samsung mobile phones. the objective was to be truthful about our 'over-crowded' cities where if something gets lost its just impossible to find.

Technical Challenge

all the five ads/posters have distinct look of the five cities (delhi / mumbai / kolkata / banglore / chennai) which have been illustrated. even when you look closely, you will find that the characters are true to their origins. and the ads/posters are alive with everthing which happens in these respective cities in its true avatar. this took us about 2 and a half months and about 70 different renditions before we froze on this.

Client

samsung mobile

Agency

cheil worldwide

Media

Print

Credits

Art Director

Geetu Kashyap, Viral Pandya

Creative Director

Prathap Suthan, Viral Pandya, Vedobroto Roy

Designer

Geetu Kashyap, Viral Pandya

Director

Jaisang Ryu

Illustrator

Atanu Roy

Writer

Vedobroto Roy, Prathap Suthan

Views

182

 

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