Creative Showcase

One man, one vote / Taco Bell

Submitted By John Halligan

Description

This campaign is part of a South Carolina Taco Bell franchisee’s mission to make sure everyone who
wants to vote in this year’s presidential election can. The combination of voting and tacos
is at first a startling one, but ultimately a very American idea.

Objective

The objective is simple: to get as many registered to vote as possible. Also to get people, who
previously were not involved, to ask questions and get involved in the election as a whole.

Technical Challenge

The main challenge was getting the approval of government and corporate people. In the end
though, all were intrigued by the unlikely combination and excited by it’s possibilities.
And of course, a very small budget.

Client

Taco Bell

Industry

fast Food

Agency

APT. 5

Media

Print

Credits

Agency Producer

Simon Aloysius

Art Director

Rebecca Kotoske

Creative Director

Rebecca Kotoske/ John Halligan

Illustrator

Rebecca Kotoske

Writer

John Halligan

Views

375

 

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