Creative Showcase
"Layover" / McDonald's
Submitted By Kevin Andrew Miles
Description
"Layover" is the story of two children from different worlds, a young American boy and a young Sudanese muslim girl, brought together by their mutual love of McDonald's food. Our desire with the spot was to celebrate the universal appeal McDonald's brand has around the world its ability to bring people together, regardless of race, religion or creed.
Objective
"Layover" a :60 spot, was created specifically for McDonald's annual corporate convention with the intent to make its employees feel good about working for the company. It debuted in front of 30,000 employees and franchisees and was only intended to run one time. However, it was so well received by the attendees including Senior Vice President and Chief Marketing Officer Neil Golden, it was included the media buy for the recent 2008 Summer Olympic Games in Beijing China.
Technical Challenge
There were no technical issues to speak of, however, logistically, because of the terrorist attacks of 9/11, getting approval to shoot at LAX was not easy, particularly getting our international cast through the background check. In addition, since this spot was shot adjacent to a working gate with passengers coming and going, it was challenging choreographing the shots.
"Layover"
www.mcdonalds.com
Client
McDonald's
Industry
Fast Food
Agency
Burrell Communications
www.burrell.com
Media
Television
Credits
Account Executive
James Patterson
Agency Producer
John Seaton
Art Director
Carl Koestner
Creative Director
Brenda Blonski
Director
Antony Hoffman
Editor
Bob Carr
Music & Sound
Ira Antelis
Producer
Ann Haggart
Production Company
@radicalmedia
Writer
Kevin Miles
Views
325
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