Creative Showcase
Clover / The Hanover Group
Submitted By Dan Brown
Description
Trade Ad targeting current and prospective independent insurance agents/agencies; intended to create awareness of The Hanover's ability to turn ordinary products and services into extraordinary products and services through innovative value-adds.
Objective
Primary: To create awareness among current and prospective independent agents of The Hanover as a genuine innovator in a field of copycats.
Secondary: To attract new independent agents to do business with The Hanover and to encourage current independent agents to expand the number of Hanover products they offer to their clients.
Client
The Hanover Group
Industry
Insurance
Agency
The Hanover Group
Media
Credits
Art Director
Dan Brown/Craig Pawelski
Creative Director
Dan Brown
Writer
Dan Brown
Views
454
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