Gay “Be gay, be happy 2” / Amnesty International Hong Kong
Submitted By Ada Wong
A campaign of three prints ads was produced to encourage people to bring happiness to gay people by protecting their human rights with Amnesty International. Each print ad had a thought-provoking headline which was illustrated using gay people in different poses. This simply stood out and grabbed peoples’ attention to read on.
In Hong Kong, gay people suffer discrimination and persecution, simply for being who they are. Because of this, more and more people are afraid to express their sexuality. Our aim, therefore, was to raise the awareness and get people to help them with Amnesty International.
Amnesty International Hong Kong
Grey Hong Kong
Erica Ho / Rachel Fong
Ciff Luk / Michelle Woo
Keith Ho / Ray Lam / Keith Lo
Joshua Wong / Tony Chan