Creative Showcase
Gay “Be gay, be happy 2” / Amnesty International Hong Kong
Submitted By Ada Wong
Description
A campaign of three prints ads was produced to encourage people to bring happiness to gay people by protecting their human rights with Amnesty International. Each print ad had a thought-provoking headline which was illustrated using gay people in different poses. This simply stood out and grabbed peoples’ attention to read on.
Objective
In Hong Kong, gay people suffer discrimination and persecution, simply for being who they are. Because of this, more and more people are afraid to express their sexuality. Our aim, therefore, was to raise the awareness and get people to help them with Amnesty International.
Client
Amnesty International Hong Kong
Agency
Grey Hong Kong
Media
Credits
Account Executive
Erica Ho / Rachel Fong
Art Director
Ciff Luk / Michelle Woo
Creative Director
Keith Ho / Ray Lam / Keith Lo
Illustrator
Monkey Leung
Writer
Joshua Wong / Tony Chan
Views
1053
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