Creative Showcase
"Inside NASCAR" Launch Spot / SHOWTIME
Submitted By Roger Darnell
Description
This launch spot is part of the complete graphics package, including main titles and launch spot, We Are Plus created for premium television's first weekly highlights and analysis program dedicated to America's number one spectator sport, the new SHOWTIME® series, "Inside NASCAR." Produced by SHOWTIME in association with NASCAR Media Group, the new series premiered on February 10 on SHOWTIME, and will run for 38 weeks, corresponding with the NASCAR Sprint Cup Series season. Deliverables from We Are Plus include the show's full on-air package, consisting of the show open, the launch spot and in-show graphics.
Objective
"Our goal was to highlight the sport's fantastic energy and drama, and draw a whole new audience into the world of NASCAR," said Jeremy Hollister, who is co-creative director for We Are Plus, along with Judy Wellfare. "We were challenged to showcase the multiple, in-depth viewpoints the show explores... not only the races and drivers, but also what goes on behind the scenes with pit crews, strategies, technology, and even the fans."
Technical Challenge
"We designed our look for the launch spot and show open by using the great footage provided to us by NASCAR and then delivering a design solution that captures every angle in a dynamic, fast-cutting flow," said Wellfare.
Credits
Art Director
Rudy Jaimes (Showtime)
Creative Director
Earl Fash (Showtime), Jeremy Hollister & Judy Wellfare (We Are Plus)
Designer
Jenni Kim, Laura Rieland (We Are Plus)
Editor
Laura Rieland (We Are Plus)
Producer
Marc Youngblood (Showtime), Zu Al-Kadiri (We Are Plus)
Writer
Marc Youngblood (Showtime)
Views
1111
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