Creative Showcase
Food Balloon - Pig Knuckle / GlaxoSmithKline Ltd.
Submitted By Ada Wong
Description
If delicious meals were light, we wouldn’t have to worry about overworking our stomachs. So, we demonstrated the efficacy of ENO by demonstrating that it made delicious meals as light as balloons.
Objective
To arouse consumers’ interest in the efficacy of ENO in helping to digest heavy meals.
Technical Challenge
Some foods are considered “HEAVY.” So we selected three ‘heavy’ foods to illustrate the efficacy of ENO.
The challenge was when we turned all those food items into helium balloons, the food was easily distorted and hardly recognizeable. We tried many rounds of photo retouching to get the ideal result.
Client
GlaxoSmithKline Ltd.
Agency
Grey Hong Kong
Media
Credits
Account Executive
Liza Kan / Haze Lam
Art Director
Keith Ho / Sonic Choy / Gloria Fung
Creative Director
Keith Ho / William Tsang / Sonic Choy
Photographer
Raymond Ng
Writer
William Tsang / Halo Cheng
Views
951
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