Everyone helps someone nearby, not everyone helps someone far away. / Global Angels
Submitted By Kim Kauffman
Everyone helps someone nearby, not everyone helps someone far away. This was the premise of success for the Gold Young Lions winners in Film at this year's Cannes International Festival of Creativity, Omar Sotomayor and Gaston Soto of Lapiz USA, Leo Burnett's independently operated Hispanic advertising agency.
38 teams of Young Lions all under the age of 28 competed in the most prestigious advertising film competition of the year, Cannes. Given a small window of 48 hours, teams were given a simple brief from this year's chosen cause-Global Angels, a foundation championing children's causes, providing sustainable solutions. In under 60 seconds with no more than a Nokia N8 camera, each team was challenged with the objective of creating awareness for children in need. Winners Omar Sotomayor and Gaston Soto of Lapiz distilled the cause by simply, yet profoundly exhibiting a single thought: Everyone helps someone nearby, not everyone helps someone far away.
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