Umbrella Drink / The Ritz-Carlton
Submitted By Steve Hanlon
This is the new international print ad campaign for The Ritz-Carlton.
The Ritz-Carlton is not a stereotypical hotel, and therefore we didn't want to do stereotypical hotel ads. We wanted to bring to life the experience of staying at The Ritz-Carlton by showing the moment a person is reminded of their vacation long after they've checked out.
The technical challenges were in creating scenarios that were obvious and clear without looking too contrived.
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