Creative Showcase

Umbrella Drink / The Ritz-Carlton

Submitted By Steve Hanlon

Description

This is the new international print ad campaign for The Ritz-Carlton.

Objective

The Ritz-Carlton is not a stereotypical hotel, and therefore we didn't want to do stereotypical hotel ads. We wanted to bring to life the experience of staying at The Ritz-Carlton by showing the moment a person is reminded of their vacation long after they've checked out.

Technical Challenge

The technical challenges were in creating scenarios that were obvious and clear without looking too contrived.

Client

The Ritz-Carlton

Industry

Travel

Agency

Team One
teamone-usa.com

Media

Print

Market

Culture, Leisure and Sports

Credits

Account Executive

Nick Teare, Jamie Kerr, Sydni Scheidel

Agency Producer

Jackie Parker

Art Director

Steve Hanlon

Content Strategist

Scott Stanner, Mark Miller, Ashleigh Edwards

Creative Director

James Hendry

Designer

Tom Saputo

Photographer

Geof Kern

Writer

Phil Henson, Emily McDowell, Simon Mainwaring, Kevin Raich

Views

998

 

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