15W-50 Motor Oil Cologne / BMW
Submitted By David Baldwin
This is an invitation to get PGA players to come to a ride and drive at The Autobahn Country Club, their chance to open up one of BMW's M cars on an actual race track. These guys are inundated with 100's of invitations throughout the tour. We created an actual
motor oil scented cologne which was put into their lockers.
PGA players are competitive Athletes by nature and are very influential to our target. BMW is always looking for ways to get influencers in their cars.
Baldwin&, Raleigh, NC
Innovative Use of Media
Jerry Bodrie, Cameron Vann
David Baldwin, Bob Ranew