Creative Showcase
15W-50 Motor Oil Cologne / BMW
Submitted By David Baldwin
Description
This is an invitation to get PGA players to come to a ride and drive at The Autobahn Country Club, their chance to open up one of BMW's M cars on an actual race track. These guys are inundated with 100's of invitations throughout the tour. We created an actual
motor oil scented cologne which was put into their lockers.
Objective
PGA players are competitive Athletes by nature and are very influential to our target. BMW is always looking for ways to get influencers in their cars.
Client
BMW
Industry
Automotive
Agency
Baldwin&, Raleigh, NC
www.baldwinand.com
Media
Innovative Use of Media
Market
Automotive
Credits
Account Executive
Jerry Bodrie, Cameron Vann
Art Director
Rob Frasketi
Creative Director
David Baldwin, Bob Ranew
Designer
Rob Frasketi
Writer
Hayley Reaver
Views
711
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