

Creative Showcase
NASCAR / Goodyear
Submitted By Melanie Mahaffey
Description
There’s a lot of pressure living up to the standards of NASCAR drivers – Goodyear’s most demanding customers. And Goodyear is giving us a look behind the curtain at the people responsible for hand-crafting each and every race tire they make. At 200 mph, the stakes are high, as are the expectations of NASCAR’s elite. But there’s a reason why Goodyear endures the challenges of these proving grounds. It’s because everything they learn in these grueling conditions inspires what they roll into every Goodyear tire they make.
Chemical Effects Credits
VFX Supervisor: Dan Lorenzini
Senior Flame Artist: Shauna Prescott
Flame Assist: Jorge Tanaka
EP: Jenn Mersis
Senior EP: Sandy Beladino
Producer: Liz Lydecker
Credits
Account Executive
Soni Laing, Jill Whitley
Agency Producer
Laura Busino
Art Director
Stuart Knowlan
Content Strategist
Ellen Kolsto
Creative Director
Jay Russel (ECD), TIm Eger, Jake Camozzi
Director
Nick Piper
Editor
James Duffy, Ryan Bukowski (Asst. Editor), NO6 (Editorial)
Music & Sound
Eleven Sound - Jeff Payne (Mixer), Ben Freer (Asst. Mixer), AJ Murillo (Asst. Mixer), Caroline O'Sullivan (Producer)
Producer
Kris Mathur (Executive Producer), Crissy DeSimone (Executive Producer), Leslie Tabor (Producer), Anton Maillie (Line Producer), Erich Treml (DP),
Production Company
Backyard
Writer
Tim Yuen
Views
638