Creative Showcase

NASCAR / Goodyear

Submitted By Melanie Mahaffey

Description

There’s a lot of pressure living up to the standards of NASCAR drivers – Goodyear’s most demanding customers. And Goodyear is giving us a look behind the curtain at the people responsible for hand-crafting each and every race tire they make. At 200 mph, the stakes are high, as are the expectations of NASCAR’s elite. But there’s a reason why Goodyear endures the challenges of these proving grounds. It’s because everything they learn in these grueling conditions inspires what they roll into every Goodyear tire they make.


Chemical Effects Credits
VFX Supervisor: Dan Lorenzini
Senior Flame Artist: Shauna Prescott
Flame Assist: Jorge Tanaka
EP: Jenn Mersis
Senior EP: Sandy Beladino
Producer: Liz Lydecker

Client

Goodyear

Industry

Automotive

Agency

GSD&M
www.gsdm.com

Media

Television

Market

Automotive

Credits

Account Executive

Soni Laing, Jill Whitley

Agency Producer

Laura Busino

Art Director

Stuart Knowlan

Content Strategist

Ellen Kolsto

Creative Director

Jay Russel (ECD), TIm Eger, Jake Camozzi

Director

Nick Piper

Editor

James Duffy, Ryan Bukowski (Asst. Editor), NO6 (Editorial)

Music & Sound

Eleven Sound - Jeff Payne (Mixer), Ben Freer (Asst. Mixer), AJ Murillo (Asst. Mixer), Caroline O'Sullivan (Producer)

Producer

Kris Mathur (Executive Producer), Crissy DeSimone (Executive Producer), Leslie Tabor (Producer), Anton Maillie (Line Producer), Erich Treml (DP),

Production Company

Backyard

Writer

Tim Yuen

Views

638

 

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