Creative Showcase

Blazing Dragonfly Vodka / Transparent House

Submitted By Roger Darnell

Description

The principals of the international award-winning next-generation creative studio Transparent House (TH) are very proud to present a mesmerizing :17 CG television spot for Blazing Dragonfly Vodka. Blazing Dragonfly is an imaginary brand, conceived by studio principal and co-founder Denis Krylov, principal/strategist Krista Mollion and their colleagues as a platform for colorfully presenting their company's creative and production capabilities.

Objective

"When it comes to telling our story to the world," Mollion explains, "we are often limited by non-disclosure agreements that forbid us from sharing many of our most prestigious and impressive projects. So, we decided to come up with a concept for a fake brand to show our capabilities in creative solutions. We wanted to make it short and entertaining, while trying to keep viewers' attentions on our very elaborate 3D animation work."

Technical Challenge

"As with any creative modeling project, the challenge was to create something impressive without using a lot of man and computer power," Krylov adds. "Two artists worked on it for about two weeks, where both did the modeling, rendering and all the visual effects. Much of their time was spent on modeling all the details in order to achieve and realistically present the dragonfly's natural anatomy. The textures were also a challenge, of course, but this is one of the things we are known for: hyper-realism."

Credits

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