Creative Showcase
'Mess by numbers' / Kimberly-Clark
Submitted By Luissandro Del Gobbo
Description
Huggies Mess by Numbers
To remind parents that messes can get anywhere, Huggies has created “Mess by Numbers” – a way for children to paint the world they see using their own hands and food.
The concept includes also actual placemats which will be given away on Huggies Facebook page this summer, as a way for parents to test Huggies new Triple Clean wipes at mealtime under the messiest conditions possible.
Objective
Demonstrate that Huggies Wipes with Triple Clean are multi-purpose wipes perfect for any kind of mess.
Technical Challenge
The images, a kitchen scene and the back seat of a car, represent a blank canvas from a baby’s point of view. Photographed by Tony D’Orio, they were rendered into an all-white environment with hundreds of squiggly mess lines by retoucher Scott Giannini.
Client
Kimberly-Clark
Industry
Cosmetic & Toiletries
Agency
Ogilvy & Mather Chicago
Media
Market
Cosmetics, Beauty Products and Perfumes
Credits
Art Director
Luissandro Del Gobbo
Creative Director
Joe Sciarrotta
Illustrator
Scott Giannini
Photographer
Tony D'Orio
Writer
Luissandro Del Gobbo
Views
878
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