Creative Showcase
Stay Together "Born Friends" Family Portrait / Skype
Submitted By Pereira O'Dell
Description
This summer, Pereira & O’Dell introduced for Skype three short stories for its “Stay Together” campaign that focus on family and friends keeping in touch over long distances. Their accounts are wildly different, heartfelt approaches to living apart from loved ones.
The fourth of the series, titled “The Born Friends Family Portrait,” comes from an online call for real stories at skype.com/staytogether that asked people to share their stories of how they stay together with Skype. The most remarkable was that of Sarah from Nappanee, Indiana, about her unique friendship with Paige from Auckland, New Zealand.
Objective
Growing up together on opposite ends of the world, Sarah and Paige are as close as sisters but have never met in person until this year. The video chronicles an introduction of a lifetime when the two girls and their mothers meet in person in Paige’s hometown of Auckland.
Stay Together "Born Friends" Family Portrait
http://www.youtube.com/watc...
Client
Skype
Industry
Technology
Agency
Pereira & O'Dell
http://www.pereiraodell.com
Media
Interactive
Market
Technology
Credits
Account Executive
Ivy Truong, Ali Forgeron, Michael Reardon, Gary Theut
Agency Producer
Jeff Ferro, Victoria Whitlow, Elisa Moore, Erin Davis
Art Director
Tim Delger
Creative Director
Jonathan Woytek, Jaime Robinson, PJ Pereira
Director
Peking
Editor
Umlaut Films
Music & Sound
Future Perfect
Photographer
John Clang
Production Company
Station Films
Writer
Katie Brinkworth
Views
1632
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