Creative Showcase
Ribbon Bomb / Schick Intuition
Submitted By Anna Baskin
Description
"Ribbon Bomb" is an original video for Schick Intuition created by YouTube star Brittani Louise Taylor. Beeby Clark+Meyler came up with the idea of "ribbon bombing" to show off the unique product feature of Schick Intuition's latest razor, which features ribbons of moisture, and found just the right social influencer in Brittani Louise Taylor to share its message and promote the product with an original song. What exactly is ribbon bombing? Let Brittani show you.
Objective
Our goal for Schick Intuition was to attract new users to the franchise and raise awareness of its new razor, featuring ribbons of moisture. We wanted to show off the product's unique attribute by developing a digital campaign that leverages that feature - ribbons - to reinforce key brand benefit and drive awareness.
Ribbon Bomb
tinyurl.com/ribbonbomb
Client
Schick Intuition
Industry
Personal Care
Agency
Beeby Clark + Meyler
www.beebyclarkmeyler.com
Media
Integrated Branding
Market
Personal Care
Credits
Account Executive
Al Cadena
Creative Director
Tom Beeby
Writer
Brittani Louise Taylor
Views
859
Related Items
