Creative Showcase

There's Fit And There's Speedo Fit / Speedo

Submitted By Tommy Allen

Description

Whether you’re runner, cyclist, or yoga enthusiast, adding the pool to your routine can take your fitness to a whole new level.

Objective

Encourage fitness enthusiasts to push themselves to the limits by adding swimming to their routine.

Technical Challenge

Our biggest challenge in both print and film was aligning the body positions of the two sports perfectly while ensuring the model’s overall body shape remained true to each.

Film: We achieved this in camera by overlaying the yoga, running and cycling body movements with footage from the pool until they matched seamlessly. In post, we used a rotoscope technique to transition between the two and bring it life.

Print: We shot the swimming first and the other sports in studio, aligning and compositing in real time to ensure the movements matched perfectly. (five executions in total)

Casting the same talent for film and print was essential for campaign continuity but finding a group of talent that were both top swimmers, yogis, runners and cyclists was a harder than you’d think.

Client

Speedo

Agency

iris worldwide
http://www.iris-worldwide.com/

Media

Outdoor

Market

Culture, Leisure and Sports

Credits

Account Executive

Nick Robinson

Agency Producer

Rory O'Conner

Art Director

Tommy Allen

Content Strategist

Suj Summer

Creative Director

Andy Taylor

Designer

Oskah Manchip

Director

Lars Torvik

Editor

Absolute Post - London

Music & Sound

Grand Central Studios

Photographer

Philip Haynes

Production Company

Agile Films

Writer

Matt Gray

Views

655

 

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