There's Fit And There's Speedo Fit / Speedo
Submitted By Tommy Allen
Whether you’re runner, cyclist, or yoga enthusiast, adding the pool to your routine can take your fitness to a whole new level.
Encourage fitness enthusiasts to push themselves to the limits by adding swimming to their routine.
Our biggest challenge in both print and film was aligning the body positions of the two sports perfectly while ensuring the model’s overall body shape remained true to each.
Film: We achieved this in camera by overlaying the yoga, running and cycling body movements with footage from the pool until they matched seamlessly. In post, we used a rotoscope technique to transition between the two and bring it life.
Print: We shot the swimming first and the other sports in studio, aligning and compositing in real time to ensure the movements matched perfectly. (five executions in total)
Casting the same talent for film and print was essential for campaign continuity but finding a group of talent that were both top swimmers, yogis, runners and cyclists was a harder than you’d think.
Culture, Leisure and Sports
Absolute Post - London
Music & Sound
Grand Central Studios