Creative Showcase
"Play it Better" (Leva Na Boa) / Fanta
Submitted By PJ Pereira
Description
Pereira & O'Dell has refreshed Fanta's global "Play It Better" Campaign for Latin American teens. "Play It Better", or "Leva Na Boa," shows how teens can flip the script on social media blunders. Epic fails become epic successes in ?#?LevaNaBoa
The fully integrated campaign includes TV, web films, packaging, out of home and social media channels.
Credits
Account Executive
Henry Arlander, Mona Gonzalez, Maura Mattoon, Jenna Hering
Agency Producer
Jeff Ferro, Elisa Moore, Cherie Appleby
Art Director
Estefanio Holtz
Designer
Moses Kelany
Director
Andy Martin
Music & Sound
740 Sound
Producer
Sam O’Keefe, Belle Palmer
Production Company
Strange Beast
Writer
Marcos Almirante
Views
2834
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