Creative Showcase
Audi Spin - Speed isn't everything / Audi
Submitted By Vinny Olimpio
Description
The strategy: Instead of going after pure power and performance we decided to dramatize the poise and precision of the R8 instead.
The idea: ‘Speed isn’t everything’.
The creative: a perfectly controlled turn of the R8 in slow motion.
Objective
Technical Challenge
We mounted a Russian Arm camera on the R8’s roof and slowly panned around the car, giving viewers a close-up look of the flagship performance car. The camera then switched to an aerial viewpoint, where we could see the supercar precisely creating the Audi logo’s first ring. The R8’s elegance was highlighted by Dusty Springfield's ‘Windmills of Your Mind’ track taken from her album ‘Dusty In Memphis.’
Credits
Director
Mark Jenkinson
Art Director
Vinny Olimpio
Creative Director
Ian Heartfield
Agency Producer
Georgina Kent
Sarah Finnigan-Walsh
Music & Sound
Will Cohen @ String & Tins
Production Company
Rogue
Account Executive
Peter Blaseby
Polly McMorrow
Content Strategist
Raphael Bittner
Views
1773
Related Items
