Creative Showcase
Love it. Shop it. Own It. / eBay
Submitted By Pereira O'Dell
Description
eBay invites you to find your own, unique style at eBay Fashion, in its latest commercial from Pereira & O’Dell, aiming to highlight that “when you see something you love, eBay will have it”. The 30-second spot, released with the message “Love it. Shop it. Own it.”, features young women who are inspired by things they see in the world around them, such as a yellow and burgundy silk tiered floral print dress, silver lace-up stacked heels, and a leather bag, and buy them on eBay.
The song playing in the background is “Ooh La La” by former Gossip frontwoman Beth Ditto, from her debut solo album “Fake Sugar”, set to be launch on June 19. Her album comes out on the heels of the first flight of the campaign, which helps to reinforce that eBay is a place to shop for seasonal trends and not just for old pre-owned and vintage items.
The spot is running through summer 2017 network and cable TV, as well as digital pre-roll. Some media highlights include primetime placements during Dancing with the Stars, Grey’s Anatomy, The Big Bang Theory, as well as The Tonight Show with Jimmy Kimmel.
Love it. Shop it. Own It.
http://www.ebay.to/2pX0cCa
Client
eBay
Agency
Pereira & O'Dell
http://www.pereiraodell.com
Media
Television
Market
Retail
Credits
Creative Director
PJ Pereira
Jason Apaliski
Rob Lambrechts
Art Director
Ali Sooudi
Writer
Simon Friedlander
Tracy Silagi
Producer
Jeff Ferro
Anastacia Maggioncalda
Julie Costanzo
Production Company
Anonymous Content /Somesuch
Director
Crystal Moselle
Editor
Exile
Views
1806
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