Creative Showcase
Real Actors / Progressive Insurance
Submitted By Arnold Worldwide
Description
Anyone with a TV in 2018 has seen all the commercials purporting to show real people giving unscripted, real reactions. And Progressive’s campaign starring Flo has long been the polar opposite of that. So, if those commercials feature “Real People, Not Actors,” Progressive commercials unapologetically feature “Real Actors, Not People” – and the funny comedy performers and smart writing that comes with that.
Consumers fatigued by advertising featuring “real people” have been responding in droves, thanking Progressive for trolling the category and calling the Real Actors parody “well played” and “truly a gift.”
Objective
Flo is part of the fabric of American culture, which is something Progressive is very proud of. And it’s up to Arnold and Progressive to keep her there. The Real Actors spot is the latest in a long list of examples that do just that.
Client
Progressive Insurance
Agency
Arnold
http://arn.com/
Media
Television
Market
Financial Services
Credits
Creative Director
Icaro Doria, Sean McBride, Nate Donabed, Josh Kahn, Doug Harry
Writer
Patrick Franklin (Copywriter)
Account Executive
Val Bettini, Dot Delany, Caroline Kozub, Aidan Keefer
Agency Producer
Brya Capell (Project Management); Mike Lawson, Jeanne Moran (Broadcast Production); Danielle Ivicic, Taylor Thomas (Business Affairs)
Production Company
Station Film
Director
Brendan Gibbons
Producer
Steve Orent (Managing Partner); Caroline Gibney (Partner/Executive Producer), Geoff Clough
Melissa Lubin, Jen Gothard
Editor
Merritt Duff
Content Strategist
Molly Chisholm, Lanna Tokuhiro
Views
1864
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