Creative Summit 2017 Speaker

George Lois

Master Communicator

The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his "I Want My MTV" campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough "singing" TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a "Demolition Derby" sports channel to the number one sports network with his dynamic "In Your Face" campaign. Additionally, he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, is still being called (by Kurt Loder) "the best music video ever created."

George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, The Herb Lubalin Award (Society of Publication Designers), CLIO, as well as a subject of the Master Series at the School of Visual Arts. In 2013, Lois was voted The Most Influential Art Director of the Past 50 Years by Graphic Design USA. Playboy recently called him "The greatest adman who ever lived."

He is the author of George, be careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as "the bible of mass communications"; What's the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the '60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the Museum of Modern Art installed 38 of his iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit and book, George Lois: The Esquire Covers @ MoMA (Assouline 2010); Damn Good Advice (for people with talent) (Phaidon, 2012), published in seven languages, is a collection of 120 no-holds-barred, in-your-face lessons, explaining, demonstrating, and ultimately teaching how to unleash your potential in any creative-driven industry. His newest book, Lois Logos, The Creative Punch of Big Idea Branding (BIS Publications, 2015), was published in October, 2015.

For additional information, go to www.georgelois.com.


Sessions

The Genesis of the George Lois Big Idea Esquire Covers
Special Presentation - 4:30 - 5:15 - Upstairs Ballroom
George Lois discusses the origination and development of 27 newly discovered sketches of his classic Esquire covers from The George Lois Big Idea Archives at CCNY.

 

CREATIVE SUMMIT

Join us at the second annual Creative Summit. Top industry leaders and clients will be in attendance to share the new and innovative ways to reach Millennials and the generations to come. Find out how they are "Engaging Tomorrow's Audience."

The 2017 Creative Summit will be hosted at the Conrad Hotel on Thursday, May 11th. The day will kick off with a keynote presentation and feature breakout sessions throughout the day. The Creative Summit includes the VR Showcase, lunch and a networking cocktail hour at the end of the day.

 

SPEAKERS

Danilo Boer

Danilo Boer

Executive Creative Director
BBDO NY
Christine Cattano

Christine Cattano

Global Head of VR
Framestore
Alastair Cotterill

Alastair Cotterill

Global Head of Creative and Brand Strategy
Pinterest
Sam Crowther

Sam Crowther

Head of Creative
A Million Ads
Coltrane Curtis

Coltrane Curtis

Founder & Managing Partner
Team Epiphany
McLean Donnelly

McLean Donnelly

Vice President, User Experience & Design
Shutterstock
Kerstin Emhoff

Kerstin Emhoff

Co-founder
Prettybird
Kate Faith

Kate Faith

Marketing Manager, Social Entrepreneurship & Purpose
TOMS
Jennifer Frommer

Jennifer Frommer

SVP of Creative Content and Licensing
Columbia Records
Alastair Green

Alastair Green

Executive Creative Director
Team One
Hallie Harris

Hallie Harris

Managing Director
Epic Signal
Kay Hsu

Kay Hsu

Global Lead - Instagram
Facebook Creative Shop
Marc Jensen

Marc Jensen

Managing Partner, CIO
space150
Ari Kuschnir

Ari Kuschnir

Founder, Managing Partner
m ss ng p eces
Christine Lane

Christine Lane

SVP Executive Producer - Innovation
McCann
Nick Law

Nick Law

CCO of Publicis Groupe and President of Publicis Communications
Publicis, New York
Melody Lee

Melody Lee

Director, Brand Marketing
Cadillac
Alasdair Lennox

Alasdair Lennox

Executive Creative Director
FITCH
George Lois

George Lois

Master Communicator
Kristina Monllos

Kristina Monllos

Staff Writer
Adweek

Lauren Nagel

Lauren Nagel

Group Creative Director
Pandora
Julie Scelzo

Julie Scelzo

Executive Creative Director
Pandora
Jamie Schmelzer

Jamie Schmelzer

Integrated Marketing Director Johnsonville Sausage

Chris Smith

Chris Smith

Brand Group Creative Head
The Richards Group


2017 SCHEDULE

9:00 - 10:00am

Breakfast & Registration

10:00 - 10:40am

Keynote #1
Melody Lee
Cadillac
 

10:50 - 11:30 am

Room A
Reimagine Audio: The Psychology of Sound
Chris Smith, Sam Crowther, Julie Scelzo, Lauren Nagel
Pandora
 
Room B
Why Bricks 'N Mortar Retail Needs To Become More Rock ‘N Roll
Alasdair Lennox
FITCH
 
Room C
Influencer Marketing: Paid vs Organic
Coltrane Curtis
Team Epiphany
 

11:40 - 12:20 pm

Room A
Human Centered Design for Future Needs
McLean Donnelly
Shutterstock
 
Room B
Using your brand to empower everyday changemakers
Kate Faith
TOMS
 
Room C
Fearless Girl
Christine Lane
McCann
 

12:30 - 1:10 pm

Room A
How are brands taking VR to the next level?
Ari Kuschnir, Christine Cattano, Marc Jensen, Alastair Green

 
Room B
Stories on Mobile: Experimenting With Ephemerality
Kay Hsu
Instagram
 
Room C
Diversity and storytelling through design
Rich Tu
Nike

1:10 - 2:00 pm

Lunch, Networking, and VR Showcase

2:00 - 2:40 pm

Keynote
Nick Law
Tomorrow’s Creative Teams
R/GA

2:50 - 3:30 pm

Room A
Designing ideas that people want to save and do
Alastair Cotterill
Pinterest
 
Room B
Digital Influencers: Beyond The Buzzword
Hallie Harris
Epic Signal
 
Room C
Building a Diverse Creative Community
Kerstin Emhoff
Prettybird
 

3:40 - 4:20 pm

Room A
The intersection between Technology x Creativity x Music
Jennifer Frommer, Danilo Boer
Columbia Records & BBDO
 
Room B

 
Room C
A Campaign Made the Johnsonville Way
Ted Royer, Jamie Schmelzer
Droga5 & Johnsonville Sausages
 

4:30 - 5:15 pm

Keynote
George Lois
The Genesis of the George Lois Big Idea Esquire Covers

5:00 - 7:00pm

Cocktail Reception

 

 

 

VR SHOWCASE

New in 2017, the One Club will host a VR Showcase during the Creative Summit. Attendees will be exposed to the latest boundary-pushing VR and AR projects, and will have the opportunity to meet the creative minds behind the work. Entry into the VR Showcase is included with the Creative Summit pass.

Participants include:

 

Creative Week
Sponsors:
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