May 8, 2017 at Google Chelsea

The 2017 Educator Summit will feature an exciting mix of educators and professionals discussing the tools students need to be inspired and succeed in the industry. This year our theme focuses on how educators can prepare students to engage the future consumer. Sessions will address changes to the current creative education model, developing action-based learning techniques, creating greater diversity, new ways of thinking and finding the right job, what recruiters are looking for, and the constant changes in our industry.



Rudi Anggono

Head of Creative

Toygar Bazarkaya

CCO, Americas
Havas Worldwide

Ross Chowles

Michigan State University

Douglas Davis

Professor, New York City College of Technology

Michael Farmer

Chairman & CEO
Farmer & Company LLC

Mariam Guessous

Senior Art Director

Patrik Hambraeus

Learning Developer
Berghs School of Communication in Stockholm, Sweden

Chris Hirsch

Partner, VP, co-CD

Nellie Kim

Partner, VP, co-CD

Lauren Naima

EVP Group Creative Director

Melissa Peet

Director of Integrative Learning and Knowledge Management
Stephen M. Ross School of Business, University of Michigan

Ruston Spurlock

Global Team Lead

C.J. Yeh

Creative Director & Educator

Lawrence Zeegen

School of Design at Ravensbourne UK


9:00 - 9:30 am

Breakfast & Registration

9:30 - 10:15 am

How Do We Keep Students’ Attention In An Age Of Attention Deficit?

Speaker: Ross Chowles

Not only is a university's methodology of teaching/informing students robbing them of concentration and focus, but cell phones and laptops make it nearly impossible to keep their attention long enough for the ‘lesson’ to sink in. As someone who’s come from the ad industry and plunged into the role of teaching 20 year olds to understand advertising and produce solutions, it has been a rude awakening. However, through trial and error, I’ve made headway to helping the students understand and be productive while staring at their phones. This discussion will be filled with my observations and some solutions.

10:20 - 11:05 am

The So-called Death of Design Education

Speaker: C.J. Yeh

The traditional design education, based on a 19th-century model, has truly reached its expiration date. The 21st Century is a world in which individualization, flexibility, and innovation are at the heart of everything designers do. This lecture, The So-called Death of Design Education, is a follow-up on Yeh's 2015 TED Talk, Why Flexible Branding Reaches Millennials. Yeh shares his insights on why and how design education must be reborn for Gen-Z in order to truly transform design from a service industry to an idea industry.

11:10 - 11:55 am

The New Creative Team (Or Agency Incubators)

Speaker: Toygar Barzakaya

The only way the industry will reflect the changes in our demographics, it is imperative that we increase the variety of voices in front of and behind the concept. If we believe in building an industry culture that encourages conceptual thinking, creativity and collaboration, then we must expand the idea of diversity to it's broadest possible definition.

12:00 - 12:45 pm

Learning the wrong lessons: Education in the age of Disruption

Speakers: Douglas Davis, Mariam Guessous, Ruston Spurlock and Michael Farmer

The collision of creative, media and data all but ensures that the graduates we produce will be solving for problems that didn't exist before. If the traditional models of creative and media are broken, what does that mean for the traditional way we've produced creative professionals? An agency CEO, a veteran global team lead, a senior digital AD and a professor share their insights as we ponder the creative education model.

12:45 - 1:30 pm

Lunch and Networking

1:30 - 2:00 pm

Lunchtime Discussion with Rudi Anggono

2:00 - 2:45 pm

Unpacking Generative Action-based Learning

Speaker: Patrik Hambraeus and Melissa Peet

Using action-based learning at Berghs is vital to the success of our students. In a school where practitioners are teachers and companies stand in line to submit cases for courses, we seek to teach our students how to address the chaotic and emergent demands of real-life, while also developing the skills and habits of mind they need in order to become effective lifelong learners and leaders. Our approach to learning is Generative: students apply concepts and tools to real-life situations and then reflect on what they’ve learned in order to create new knowledge, skills and resources. In a Generative approach, failure is normal and the process of reflection is social and integrative: students engage in deep dialogue and feedback with each other in order to uncover their hidden learning, identify their unique strengths, and discover their own sources of passion and purpose.

2:50 - 3:35 pm

The Art and Design of Making Mistakes (and learning from them)

Speaker: Lawrence Zeegen

Creative people don’t follow conventional paths, don’t follow rules; we think differently and we learn differently. Creativity isn’t a science, but it is a process; it involves experimentation and the ability to make, embrace and learn from mistakes. Creativity requires risk-takers and mavericks bold and brave in breaking boundaries and barriers and forcing new thinking and new ideas. Learn how to make creative mistakes and how to recognize their importance and capitalize on this vital asset within your own creative mindset and skillset.

3:40 - 4:25 pm

Things Nobody Taught Us

Speakers: Nellie Kim and Chris Hirsch

School can’t prepare you for everything. After 15 years of creative partnership (105 in dog years), Nellie and Chris share some lessons that they say can’t be taught, but only learned, in the advertising industry.

4:30 - 5:00 pm


Speaker: Lauren Naima

You know what healthcare advertising is. It’s the not-so-good, not-so-fun, too-much-legal-language stuff everyone makes fun of. Or at least that's what most people expect.

Most people are wrong.

5:00 - 6:30 pm

Cocktail Reception

Creative Week
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