CREATIVE SUMMIT VIDEOS
George Lois discusses the origination and development of 27 newly discovered sketches of his classic Esquire covers from The George Lois Big Idea Archives at CCNY.
Cadillac was for many years synonymous with the American Dream. But as consumer tastes and the world changed, that Dream became less well-defined. Find out how Cadillac’s latest campaign captures their view of what inspires today’s consumers and how they’re redefining the luxury market.
Does the Art and Copy team that launched the creative revolution 60 years ago have a future? If not, who will make the stuff that tomorrow’s audience will care about? How will they work and what will their work look like?
Nick Law, Vice Chairman and Global Chief Creative Officer, R/GA, will do his best to answer these questions.
Is technology driving change among humans, or are behavioral changes driving the advance of technology? As we look to the future, we have to consider how cultural shifts, technological advances and the growing desire for immediacy are influencing the future of design. The world’s most disruptive companies credit much of their success to a well-designed user experience. Products that resonate more deeply with an audience ultimately drive engagement. This session will delve into the role of human-centered design in solving problems for the multitasking, multiscreen using Generation Z and how to serve their future needs without knowing what they might be today.
We’re all familiar with the world of advertising and conscious consumer decisions...but what about the subconscious? From the earbud era and streaming services to voice activation and VR, the power of audio is stronger and more critical than ever-- for advertisers to connect more deeply with consumers, and for creatives to reimagine and literally amplify the rich fundamentals of storytelling. Join three industry experts – all creatives, from the agency, the publisher and the startup — as they discuss innovation and the Audio Renaissance. In an increasingly screen-less world, discover storytelling through the surprising psychology of sound.
Social media has given birth to the influencer – with platforms like Snapchat and Instagram expanding the reach of peer-to-peer recommendations and shifting power from the brand to the consumer. How can brands intelligently navigate this landscape without falling victim to the least effective form of influencer marketing there is – pay-to-play? Coltrane Curtis will share insights into why the right influencers exceed celebrities in terms of ROI, why pay-for-play is the wrong approach, and examples of successful influencer campaigns.
Luminaries in the field of VR talk about innovation and the current state of VR in the advertising industry. What does the future hold for VR? How are brands and agencies set up to produce VR content? We'll hear from Christine Cattano of Framestore, Ari Kuschnir of m ss ng p eces, Marc Jensen of space150, and Alastair Green from Team One.
As branded content becomes simultaneously longer (i.e.: brand films) and shorter (i.e.: five second videos that disappear), advertisers are focused on leveraging time as they build for mobile. When time becomes a creative lever a brand can pull, capturing attention at different durations can be a tool advertisers employ on mobile rather than a challenge. In this presentation by Kay Hsu, Instagram creative lead at Facebook Creative Shop, she will discuss best practices for telling big stories within mobile’s many dimensions when playing with time and ephemerality.
Let’s stop talking about the fact that we have diversity issues in our industry and take steps to make it different.
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