Dan Balser

Department Chair, The Creative Circus

As an advertising copywriter for ten years in New York, Dan worked on national consumer brands including Hershey's, Jaguar, IBM, Verizon and Fosters Beer. He also created brand and tactical campaigns for B-to-B clients Ingersoll-Rand, Agfa, Dow Plastics, Altec Lansing and others. He has written brand positioning tag lines and advertising campaigns for Cereality Cereal Bar and Café, Fujifilm and Velociteach. Dan's agency experience includes a Senior Copywriter position at Ogilvy and Associate Creative Director at Publicis, both in New York.

Since relocating to Atlanta, Dan has contributed to the branding of local and national clients as a freelance copywriter and consultant. Clients include The Ad Council, TBS, Maid Brigade, Emory University Hospital and InformationWeek magazine. He also wrote the 2002 Annual Report for Hartsfield-Jackson International Airport.

In addition to his work as a copywriter, Dan is an instructor and Chair of the Advertising Department at The Creative Circus, a two-year, accredited advertising graduate school. During Dan's tenure, the school has maintained a 96+% placement rate and has garnered numerous local, national and international student awards.

Dan is the creator and host of the long-running, popular advertising podcast Don't Get Me Started and occasional writer of his blog, The Headline-A-Day Page. He has been featured on National Public Radio, on ihaveanidea.org and in Paste Magazine, CMYK Magazine and various creative-industry web sites. He lives Sandy Springs, GA with his wife, Lisa (also a copywriter), daughter, Dori and son, Ellis.

EDUCATOR SUMMIT

Monday May 7th, 1:00pm

Venue: The One Club for Creativity
450 W. 31st St, 6th Floor, NYC 10001

 

Each year The One Club for Creativity runs the Educator Summit. The summit aims to address current issues and expand resources for those teaching and/or working in the academic arena. Through panel discussions and workshops educators gain practical knowledge and strategies for empowering young creative minds and preparing students for successful careers.

This year's theme will focus on engaging our current millennials. There will be an insightful panel talk followed by breakout sessions and concluding group discussion. Refreshments will be served.

Jean Batthany

VP, Global Creative Disney Parks and Resorts

Al Benoit

Director, Education Partnerships - Talent Engagement & Inclusion, 4A's

Sheryl Johnson-Ross

Associate Professor, Assistant Chairman, Department of Strategic, Legal and Management Communication Howard University

Yuvay Meyers Ferguson, Ph.D.

Associate Professor, Marketing Department Chair School of Business Howard University Washington, DC

Dan Balser

Department Chair, The Creative Circus

Lauren Costa

GCD, Droga5

Gail Gumora, Ph.D.

Developmental Psychologist and creator of The Stepping Stone: A Unique Support System for Learning

Bobby Jones

Chief Marketing and Communications Officer, Peace First

Britney Krupa

Director of Talent, Mother

SCHEDULE

1:15pm-2:45pm

A Panel Discussion and Workshop on How to Engage the Current Student

Dan Balser, Program Director of The Creative Circus

Gail Gumora, Ph.D., Developmental Psychologist and creator of The Stepping Stone: A Unique Support System for Learning

Bobby Jones, Chief Marketing and Communications Officer (CMCO) of Peace First and expert on teens and millennials

Lauren Costa, Group Creative Director, Droga5

Today's students have grown up in an electronics-filled and increasingly online and social-network world. Ever wonder how this has affected their classroom learning and ability to think critically and creatively? A panel of experts studying the mindset of the millennials will discuss with agency professionals and teachers how to develop the necessary tools and teaching methods for reengaging students in the process of learning. Moderated by Dan Balser, Program Director of The Creative Circus, this panel and the corresponding workshops aim to enrich any teacher's toolbox.

2:55pm-3:55pm

It’s Fun To Do The Impossible

Jean Bathanny, VP, Global Creative for Walt Disney Parks

There’s been an industry wide shift in talent from agencies to client side. Marketers are taking a lot of their business in house and creatives are following. Jean Batthany, VP, Global Creative at Yellow Shoes, internal agency for Walt Disney Parks + Resorts, shares her insights on what brands like Disney are looking for when recruiting young diverse talent.

4:00pm-4:50pm

Want your student to get hired.. here is what you need to know!

Britney Krupa, Director of Talent at Mother

Britney will discuss her experience recruiting young creative talent. What she and her team look for in portfolios, resumes, and interviews. Q&A will follow.

5:00pm-6:00pm

A discussion on diversity: How can we expand our pool of young creative talent?

Al Benoit
Director, Education Partnerships - Talent Engagement & Inclusion, 4A's

Sheryl Johnson Ross
Associate Professor, Assistant Chairman, Department of Strategic, Legal and Management Communication
Howard University

Yuvay Meyers Ferguson, Ph.D.
Associate Professor, Marketing
Department Chair, School of Business
Howard University

It has been an ongoing challenge to diversify the pool of advertising and design student. However, several schools are making a strong effort to broaden their student body and revamp their curriculum. By addressing the cultural interests of and igniting the spark in these young creatives, a change is happening! Al Benoit, Director of Education Partnerships for the 4A's along with professors from Howard University will discuss their approach and recruiting strategies for building a more inclusive educational program.

6pm-6:30pm

Cocktails and Networking
Creative Week
Sponsors:
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