National Board of Directors

Danny Robinson

The Martin Agency

Bright and worldly, Danny Robinson's an encyclopedia. You just don't meet many in adland who have an MBA, have worked in brand management and have founded their own ad agency known for leveraging pop culture. Advertising isn't about spots with Danny. As our CCO, he's in the business of creativity—where big ideas put brands on the map and even change the very trajectory of businesses, making them utterly beloved. In the last year alone, Danny's written a "Stay Home, Stay Playful" anthem for America's favorite cookie that became the #3 most-watched ad on YouTube.

He also casually launched the world's most exclusive fashion brand with streetwear icons—and the only way to get the garb is by becoming an organ donor. Yeah, you read that right. What separates Danny is his ability to see the whole of a business, not just its marketing. It's his knowledge of operations, supply chain management, strategic management and more that enables him to build up brands. Remember when Oprah gave away 276 Pontiac G6s? So does Danny. He was a big part of that history-making brand integration. But then again, Danny has always thought big. Danny was the creative leader and writer behind award-winning campaigns for Sprint, Major League Baseball, Snapple, Heineken, Pontiac, and advertising and event business for Johnnie Walker Black Label. He has also applied his sharp wit and strategic mind to brands like Pizza Hut, Hanes, Tic Tac, Chevrolet and OREO—at Martin. The only thing to transcend Danny's craft is his character. He's a role model, an ally and a teacher who can't help but ignite impact for our entire industry. He received Campaign US 40 Over 40 and Adweek 50 honors in 2020.




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