Board of Directors
Chief Creative Officer,
Leland is the Chief Creative Officer of Chobani. Citing his work, Fast Company ranked Chobani as one of the most innovative companies in the world three years in a row. Fortune cited it as a "Brand that Matters" and selected it for its "Brands Changing the World" list.Adweek recognized Leland as a "Young Influential;" Campaign Magazine honored him as a "Global 30 Under 30;" HOW Magazine named among today's "Most Influential Designers"; Graphic Design USA selected him to its "People to Watch" list. In 2019, Fast Company named Chobani among the world's "most innovative companies" due to Leland's re-imagination of the brand, innovation pipeline, and vision. In 2018, Forbes cited the internal agency he built at Chobani as one of nations best. In 2016, Forbes also named COLLINS — the design consultancy he co-founded — as defining the future of brand building. That same year, Fast Company honored his global redesign of Instagram as the year's best. The previous year, Fast Company, Wired, and Design Week named his global redesign of Spotify as the year's best. In 2015, Forbes praised COLLINS' music video for Azealia Banks as "the future of music videos." In 2008, he worked with US Vice President Al Gore to launch WE, the climate change campaign that influenced federal policy. He has earned honors from Cannes, D&AD, One Show, Art Directors Club, Clios, Type Directors Club, Webbys, Fast Company, AICP, Effies, 4As, Graphis, Communication Arts, among others. His algorithm-derived typographic work is included in the MoMA's permanent collection.