National Board of Directors
Chief Creative Officer
Leland is the Co-Founder, former Co-Chief Creative Officer, and Current CEO of COLLINS — the globally renowned design firm. In 2020, the World Economic Forum elected him a Young Global Leader. Between 2016 and 2021, he led Chobani as Chief Creative Officer and then Chief Brand Officer. There he led its brand relaunch, portfolio expansion, marketing modernization and business transformation over his five-year term. Leland has built organizations honored as the most creative in the world: “Company of the Year” finalist (Fast Co), “In-House Agency of the Year” (Ad Age), “Design Firm of Year” (Ad Age) x3, "Design Firm of the Year" (D&AD), ”30 Most Important Design Companies" (Fast Co), “Most Innovative Company in the World” (Fast Co) x4, "50 Best Places for Innovators" (Fast Co) “Agency Creatives Would Kill to Work At” (WNW Magazine), “Agency Inventing the Future of Brand Building” (Forbes), “Brand that Matters” (Fortune), “Brands Changing the World” (Forbes). They have created “the next big design trend” (AIGA Eye on Design), produced “the future of music videos” (Forbes), influenced federal climate legislation, federal childhood nutrition policy, presidential candidate platforms, and won every major global creative award. He has won recognition as “Design Thinking Leader” (IBM), “Master of Marketing” (Assoc. of National Advertisers), "Global 30 under 30” (Campaign), “Young Influencer” (Ad Age), and “Most Influential Designers Today” (HOW Magazine).