What's In A Face?  Using Deepfake Tech To Spin Gender Bias On Its Head

What's In A Face? Using Deepfake Tech To Spin Gender Bias On Its Head

Tuesday, October 27, 2020
12:00 PM - 1:00 PM

Last year, Megan Sirockman and Kelsey Chudiak of digital experience agency Critical Mass presented at a conference. So did their (male) colleague. When they compared their feedback with their male colleague’s they discovered one major difference: his was about the content of his talk and theirs was about them as people.

Turns out, that’s pretty common. Women get feedback about how they look and act 35x more often than men.

Megan and Kelsey decided to shed some light on the bias that exists within feedback by using deepfake technology to turn themselves into dudes. Same talk, same presenters, just different gender. They discovered pretty quickly they had a lot to learn about deepfake technology, and how bias manifests itself in performance reviews, feedback, their industry, and society.

Using everything from Harvard-designed testing programs and bias-tracking metrics to case studies powered by leading-edge deepfake technology and more, they'll dissect the whys and wherefores of gender inequality – and what you can do to be part of the solution on both an individual and enterprise-based level.

Our Panelists:

Megan Sirockman
Senior Strategist at Critical Mass  

Megan started her career in strategy over six years ago and has worked across a variety of clients including AT&T, Nissan, and USAA. Starting out in Critical Mass' Calgary office, this Canadian now resides in London working with the UK team on the Mitsubishi Global account, INFINITI, and helping with new business. She holds the unpopular opinion that the Real Housewives is five star television, and that the key to strategy is a little a bit of chaos and a few rabbit holes. Her background includes management consulting, digital marketing, and user experience.


Kelsey Chudiak
Senior Strategist at Critical Mass

Kelsey has seen all sides of marketing, from working in-house at a tech company to her current role in agency life. She's translated her old lady passion for puzzles and research into a successful approach to strategy that has allowed her to work across many industries including, telecommunications, automotive, and e-sports. Her background includes user experience, campaigns, data-driven creative and dynamic creative optimization. Her interest in pushing creative boundaries has led to her recent work on AT&T ('Wheel of Woah') winning the 12th annual Shorty Award – Best use of Short Form Video, and the OMMA Best Use of Video on Social Platforms.


Registration Details:

Date: October 27th, 2020
Time: 12:00 pm EDT
Where: Zoom (you will receive a link once you register)
Cost: Free

Check Your Own Bias: Ahead of the session, we encourage you to take the Harvard Gender-Career Hidden Bias Test to measure your own unconcious bias.





Interested in sponsoring future events? Please contact Gender Equality Program Manager, Kasia Karolak at kasia@oneclub.org



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