ABOUT THE PANEL:

How we manage to keep up as strategists is a constant source of stress, wonder, prioritization, and moxie. Strategy is a rapidly evolving and ever-expanding profession, which means we constantly have to be at the top of our game. We’re constantly exploring and absorbing business and culture while identifying the best way to leverage these learnings for both our clients and our teams. To keep swimming and deliver we need to employ a range of tools and skills.

In this session we’ll get down to brass tacks with leaders from 4 distinctively different perspectives: in-house, in-house agency, design firm, and creative agency. We’re joined by Ariana Koblitz, VP of Experience Design, Anita Schillhorn van Veen, Executive Director of Strategy at McKinney, Kathleen Bokar, Head of Strategy, the Kitchen at Kraft-Heinz, and Katherine Lee, Executive Strategy Director at Athletics. -- Kim Mackenzie, Panel Moderator, Founder of Ladies Who Strategize (LWS), Brand Consultant.