ECS Amsterdam Speaker

Philippe Meunier

CCO, Co-Founder
Sid Lee

After earning a Bachelor’s degree in design from the Université du Québec à Montréal, Philippe Meunier and his high school buddy, Jean-François Bouchard—fresh out of school and without a portfolio, clients or even any money—decided to start their own agency, Sid Lee. What Philippe and Jean-François lacked in experience, they made up for in vision; they set out to create a firm that went beyond the traditional and often limiting advertising agency model, by developing a multidisciplinary approach they came to define as Commercial Creativity™.

Today, more than 20 years later, Sid Lee is synonymous around the world with creativity and innovation. The Montréal-based agency now has offices in Paris, Toronto, New York and Los Angeles, with a multidisciplinary creative team from various backgrounds and cultures.

As co-founder and Creative Chief of Sid Lee, Philippe oversees all the creative output for major international clients including absolut, adidas and Cirque du Soleil. His diverse role also involves recruiting fresh talent from schools around the world. These experiences inspired Philippe to set up The Atelier—a multidisciplinary, commercial creativity school where students spend 10 days immersed in all things creative.

As an active member of the creative community, Philippe has been invited to chair and serve on the jury panel at various national and international competitions, like the Cannes Lions International Festival, the D&AD Awards, the Canadian Marketing Awards and Communication Arts. And he recently received an honorary award from the Université du Québec à Montréal for his contribution to creative arts in his home province of Québec.

Philippe also partnered with Ex Machina’s Robert Lepage in 2008 to create The Image Mill, the largest architectural movie projection ever made, to commemorate the 400-year anniversary of Québec City. Philippe acted as scenarist on the project, which tells the story of the city’s history and development through a series of images and videos projected onto the grain silos of Québec Harbour.

Collaboration is an essential part of Philippe’s approach to creativity, and is especially evident in the culture and ideology of Sid Lee. The agency’s core values are based on collectivism and the belief that the group is far stronger than the individual, so every idea and opinion is given equal value. The result is an agency where everyone works (and plays!) hard as a team, sharing both the workload and the rewards.

Executive Creative Summit - Amsterdam

Life seemed so much simpler when you were "just" a creative, when your main concerns were keeping the higher-ups happy and maybe, just maybe picking up a few Gold Pencils and Cubes along the way. But now you are one of the higher-ups, and while winning awards is still important, you now have the pressure of making vital decisions that can affect employees, clients, and of especially the agency's bottom line.

The One Club for Creativity's Executive Creative Summit was designed to address these concerns, bringing together C-suite creatives, agency founders and partners to discuss the issues that affect their businesses, far beyond the scope of creativity. The two-day Summit allows for a rare and genuine opportunity to foster open dialogue and exchange ideas that extend far beyond the creative department. This is not a conference, but rather a closed-door conversation between peers, including some of the most successful creative professionals in the industry.

No live streaming, No recordings, No press, No pitches, No tweets, snaps, grams or posts. Just intimate and honest closed door conversation with some of the most successful creative professionals in the industry.

In order to keep the event intimate enough for engaging conversations to unfold, spaces for the Summit are limited, and reserved for the top creative executives within an agency, as well as agency partners and founders.

The Executive Creative Summit registration fee is $1200.00 USD, which includes all sessions, breakfasts, lunches, a networking dinner and happy hour.


Summit includes:

  • Exclusive access to the one and a half day, Executive Creative Summit at The NewWerktheater, Thursday November 29 and half day Friday, 30th.
  • Day 1 Breakfast, lunch, Group Sessions, Networking Dinner and Happy Hour.
  • Day 2 Breakfast, Group Sessions, Closing Lunch.

Prospective attendees must register and be pre-screened before being allowed to purchase tickets.



2018 Speakers

Femke Bartels

Global Managing Director,
THNK, School of Creative Leadership

Carlo Cavallone

Executive Creative Director / Partner

Susan Fowler Credle

Global CCO
FCB, New York

Victor Knaap

Main Monk & CEO,

Philippe Meunier

CCO, Co-Founder
Sid Lee

Anna Qvennerstedt

Creative Senior Partner / Chairman of the Board
Forsman & Bodenfors

Niki Schilling

Director Innovations & Sustainability,

Dinesh Sonak

Managing Director

Sir Martin Sorrell

Executive Chairman,
S4 Capital

Kevin Swanepoel

Chief Executive Officer
The One Club For Creativity

Iain Tait

Executive Creative Director
W+K, London

Mark van Iterson

Global Design Director

John van Tuyll

Senior Director, Global Brand Marketing Operations & Creative Shoot Production

Ynzo van Zanten

Chief Evangelist
Tony's Chocolonely

St├ęphane Xiberras

Pr├ęsident / CCO


Day 1


9:15 - 10:00am

Breakfast & Registration

10:00 - 10:10am

Opening & Introduction
Kevin Swanepoel, CEO, The One Club for Creativity
Dinesh Sonak, Managing Director, ADCN

10:10 am - 10:55 am

The Purpose of Brands
What is the role of brands in society? How do you create purpose for mainstream brands that did not have purpose from the start? When is communicating about purpose effective for brands?
Niki Schilling, Rituals

Ynzo van Zanten, Tony's Chocolonely

11:00 am - 11:45 am

Diversity In Culture And In Leadership
Susan Credle, FCB
As leaders we need to recognize the incredible difference diversity can make in our agencies. This difference can be positive or negative depending on how people are treated. Are you asking people to assimilate? Or are you encouraging them to bring their authentic selves to work. And then let’s talk about you as a leader. How diverse are you when it comes to leadership skills? And are you aware of how your greatest leadership strengths can turn against you?

11:50 am - 12:35 pm

Creative Culture
Anna Qvennerstedt, Forsman & Bodenfors
How do you create and foster a culture of creativity and collaboration?.

12:40 - 1:25 pm


1:30 - 2:25 pm

Create What Matters
Philippe Meunier, Sid Lee
What do we actually mean when we say that we are always trying to create “work that matters”? More than just an aspirational goal, this creative credo can provide us with the keys to make creative work that is inspiring, resonant and, most importantly, work that adds real value to our clients’ businesses.

2:30 - 3:15 pm

Back To The Future
Sir Martin Sorrell, S4Capital
Victor Knaap, MediaMonks

3:20 - 4:05 pm

Creativity in a world of Makers
Olaf Hussein, Olaf Hussein
Willem van Roosmalen,
A fresh take on creativity from a new generation of creative makers.

4:10 - 5:00 pm

Creative Leadership
Femke Bartels, THNK, School of Creative Leadership

5:00 - 6:00pm

Networking & Cocktails



Day 2


9:15 - 10:00am

Breakfast & Networking

10:00 - 10:30am

An Un-Conference style reflection on the previous day where attendees can expand, ask further questions or expand on discussions from Day 1

10:30 am - 11:15 am

In-House Creative
Mark van Iterson, Heineken John van Tuyll, Adidas

11:20 am - 12:05 pm

Pitching New Business
Stéphane Xiberras, BETC
Carlo Cavallone, 72andsunny

12:10 pm - 12:55 pm

Making Work That Makes A Dent
Iain Tait, Wieden + Kennedy London
We all talk about wanting to make work that impacts culture. But it's becoming harder and harder to do this for clients. Hyper-fragmented media and infinite competition from creators who don't play by the same rules have stacked the chips against us. Iain's going to tell some stories and drop some hints that might help, a bit.

12:55 pm - 1:45 pm


1:45 pm - 2:00 pm

Closing Remarks and Action Moving Forward
Kevin Swanepoel, CEO, The One Club for Creativity
Dinesh Sonak, Managing Director, ADCN

Accommodations: Hotel Zoku


We’ve partnered up with the award winning hospitality concept Zoku, which focuses on providing a home base for travelling professionals from the most innovative and fast-growing companies in the world. Zoku creates a new category in the hotel industry: a home-office hybrid, which is a relaxed place to live, work and socialize with like-minded people while getting wired into the city.

If you would also like to make Zoku your home base during the summit, simply visit and click "Book Now" in the top right corner to book a Loft. Select your dates between November 28th and December 2nd and enter the exclusive code ZOKULOVESONECLUB in the tab underneath the date. Then select “Continue". In the 2nd step you can pick the Zoku Loft or the more spacious Zoku Loft XL. In the 3rd step you, fill in your personal details and proceed to the confirmation and payment window. If you have any questions regarding a reservation at Zoku you can always contact or reach them at +31208112811


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