ECS Amsterdam Speaker

Stéphane Xiberras

Président / CCO

President and Chief Creative Officer of BETC Paris since 2007, Stéphane Xiberras, began his career as a copywriter. In 1999, he joined BETC as Creative Director. His tenure as President of the agency has seen the agency win hundreds of awards including Cannes Lions, D&AD, Eurobest, Andy Awards, ADC, One Show and Club des AD to mention a few.

Stéphane is in charge of, among others, the CANAL+ account, and is behind the multiaward winning spot "The Bear" (awards include the Cannes Lions Grand Prix Film Craft 2012). The Bear was the most awarded film in 2012 and in the entire history of the Gunn Report. He is also behind "The Closet" which was the most awarded film of the year in 2010 (Gunn Report). Other CANAL+ films that Stéphane has worked on include the 2006 "March of the Emperor" (ranked 8th Most Awarded Ad Worldwide, Gunn Report 2006) and more recently, "Unicorns" that came out in 2015.

BETC Paris was founded in 1994 and has today 750 employees, with renowned clients such as Air France, Peugeot, Lacoste, evian, Louis Vuitton and McDonald's. Over the years, the agency has built up expert entities in different fields, such as BETC Digital, BETC Pop, BETC Luxe, BETC Design and BETC Content. Recognised for twenty years as a leading agency in terms of creativity, innovation and effectiveness, BETC holds a unique place in the industry.

Stéphane is also the inventor of CAI (Creative Artificial Intelligence), a unique software robot that creates ads and effectively demonstrates the downsides of the industry. In 2010 he founded BETC Academy, the agency's internship program that runs twice a year during two months, offering young talents the opportunity to develop through senior mentorship and to work with actual clients.

In 2012 Stéphane founded the BETC Start Up Lab, a commando unit within the agency, exclusively dedicated to start-ups. The aim of the lab is to see new companies grow faster, stronger and sooner. By applying the agency's knowledge of brand storytelling to their product or service, the lab helps them transform into brands and build a value platform.

Executive Creative Summit - Amsterdam

Life seemed so much simpler when you were "just" a creative, when your main concerns were keeping the higher-ups happy and maybe, just maybe picking up a few Gold Pencils and Cubes along the way. But now you are one of the higher-ups, and while winning awards is still important, you now have the pressure of making vital decisions that can affect employees, clients, and of especially the agency's bottom line.

The One Club for Creativity's Executive Creative Summit was designed to address these concerns, bringing together C-suite creatives, agency founders and partners to discuss the issues that affect their businesses, far beyond the scope of creativity. The two-day Summit allows for a rare and genuine opportunity to foster open dialogue and exchange ideas that extend far beyond the creative department. This is not a conference, but rather a closed-door conversation between peers, including some of the most successful creative professionals in the industry.

No live streaming, No recordings, No press, No pitches, No tweets, snaps, grams or posts. Just intimate and honest closed door conversation with some of the most successful creative professionals in the industry.

In order to keep the event intimate enough for engaging conversations to unfold, spaces for the Summit are limited, and reserved for the top creative executives within an agency, as well as agency partners and founders.

The Executive Creative Summit registration fee is $1200.00 USD, which includes all sessions, breakfasts, lunches, a networking dinner and happy hour.


Summit includes:

  • Exclusive access to the one and a half day, Executive Creative Summit at The NewWerktheater, Thursday November 29 and half day Friday, 30th.
  • Day 1 Breakfast, lunch, Group Sessions, Networking Dinner and Happy Hour.
  • Day 2 Breakfast, Group Sessions, Closing Lunch.

Prospective attendees must register and be pre-screened before being allowed to purchase tickets.



2018 Speakers

Femke Bartels

Global Managing Director,
THNK, School of Creative Leadership

Carlo Cavallone

Executive Creative Director / Partner

Susan Fowler Credle

Global CCO
FCB, New York

Victor Knaap

Main Monk & CEO,

Philippe Meunier

CCO, Co-Founder
Sid Lee

Anna Qvennerstedt

Creative Senior Partner / Chairman of the Board
Forsman & Bodenfors

Niki Schilling

Director Innovations & Sustainability,

Dinesh Sonak

Managing Director

Sir Martin Sorrell

Executive Chairman,
S4 Capital

Kevin Swanepoel

Chief Executive Officer
The One Club For Creativity

Iain Tait

Executive Creative Director
W+K, London

Mark van Iterson

Global Design Director

John van Tuyll

Senior Director, Global Brand Marketing Operations & Creative Shoot Production

Ynzo van Zanten

Chief Evangelist
Tony's Chocolonely

Stéphane Xiberras

Président / CCO


Day 1


9:15 - 10:00am

Breakfast & Registration

10:00 - 10:10am

Opening & Introduction
Kevin Swanepoel, CEO, The One Club for Creativity
Dinesh Sonak, Managing Director, ADCN

10:10 am - 10:55 am

The Purpose of Brands
What is the role of brands in society? How do you create purpose for mainstream brands that did not have purpose from the start? When is communicating about purpose effective for brands?
Niki Schilling, Rituals

Ynzo van Zanten, Tony's Chocolonely

11:00 am - 11:45 am

Diversity In Culture And In Leadership
Susan Credle, FCB
As leaders we need to recognize the incredible difference diversity can make in our agencies. This difference can be positive or negative depending on how people are treated. Are you asking people to assimilate? Or are you encouraging them to bring their authentic selves to work. And then let’s talk about you as a leader. How diverse are you when it comes to leadership skills? And are you aware of how your greatest leadership strengths can turn against you?

11:50 am - 12:35 pm

Creative Culture
Anna Qvennerstedt, Forsman & Bodenfors
How do you create and foster a culture of creativity and collaboration?.

12:40 - 1:25 pm


1:30 - 2:25 pm

Create What Matters
Philippe Meunier, Sid Lee
What do we actually mean when we say that we are always trying to create “work that matters”? More than just an aspirational goal, this creative credo can provide us with the keys to make creative work that is inspiring, resonant and, most importantly, work that adds real value to our clients’ businesses.

2:30 - 3:15 pm

Back To The Future
Sir Martin Sorrell, S4Capital
Victor Knaap, MediaMonks

3:20 - 4:05 pm

Creativity in a world of Makers
Olaf Hussein, Olaf Hussein
Willem van Roosmalen,
A fresh take on creativity from a new generation of creative makers.

4:10 - 5:00 pm

Creative Leadership
Femke Bartels, THNK, School of Creative Leadership

5:00 - 6:00pm

Networking & Cocktails



Day 2


9:15 - 10:00am

Breakfast & Networking

10:00 - 10:30am

An Un-Conference style reflection on the previous day where attendees can expand, ask further questions or expand on discussions from Day 1

10:30 am - 11:15 am

In-House Creative
Mark van Iterson, Heineken John van Tuyll, Adidas

11:20 am - 12:05 pm

Pitching New Business
Stéphane Xiberras, BETC
Carlo Cavallone, 72andsunny

12:10 pm - 12:55 pm

Making Work That Makes A Dent
Iain Tait, Wieden + Kennedy London
We all talk about wanting to make work that impacts culture. But it's becoming harder and harder to do this for clients. Hyper-fragmented media and infinite competition from creators who don't play by the same rules have stacked the chips against us. Iain's going to tell some stories and drop some hints that might help, a bit.

12:55 pm - 1:45 pm


1:45 pm - 2:00 pm

Closing Remarks and Action Moving Forward
Kevin Swanepoel, CEO, The One Club for Creativity
Dinesh Sonak, Managing Director, ADCN

Accommodations: Hotel Zoku


We’ve partnered up with the award winning hospitality concept Zoku, which focuses on providing a home base for travelling professionals from the most innovative and fast-growing companies in the world. Zoku creates a new category in the hotel industry: a home-office hybrid, which is a relaxed place to live, work and socialize with like-minded people while getting wired into the city.

If you would also like to make Zoku your home base during the summit, simply visit and click "Book Now" in the top right corner to book a Loft. Select your dates between November 28th and December 2nd and enter the exclusive code ZOKULOVESONECLUB in the tab underneath the date. Then select “Continue". In the 2nd step you can pick the Zoku Loft or the more spacious Zoku Loft XL. In the 3rd step you, fill in your personal details and proceed to the confirmation and payment window. If you have any questions regarding a reservation at Zoku you can always contact or reach them at +31208112811


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