Called by Ad Age "advertising's most widely publicized symbol of glamour-success-wealth-brains-and-beauty" at the time of her Hall of Fame induction, Mary Wells Lawrence began her remarkable career in the early '50s at McKelvey's department store, and by 1966 had founded Wells Rich Greene. A veteran of Doyle Dane Bernbach and the youngest Hall-of-Famer ever at the time of her induction, Lawrence masterminded such legendary commercials as Benson & Hedges' "Disadvantages (Longer than king-size)" and Alka-Seltzer's "I can't believe I ate the whole thing."