Swati Bhattacharya takes emotional storytelling for brands to a level where they break free from the constraints of media, formats, platforms, and speak to consumers as ideas that make an impact to their lives. Start with the consumer, she says, as the only reason why brands exist, is because they serve a human need. Her ideas reflect the deep conviction that it is the “responsibility of brands to inspire people to create the kind of world they deserve”.

Under her leadership, FCB india has won more than 160 awards including Glass Lion, Gold Lions, Clio golds, D&AD Yellow Pencil and 3 Spikes Grand Prix . Her work has transformed FCB Ulka’s creative reputation making it the NO1 most awarded Indian Agency. And making her the 5th most awarded creative director in asia. campaign brief asia ranking 2021) She was the cannes see it be it ambassador in 2019/2020.

Acknowledging that women have historically faced challenges from a socio-cultural expectation point of view, she advocates a “culture of generosity” that allows women employees an opportunity to balance work and life in a way that enriches both, instead of one suffering at the hand of the other. Especially for young mothers, she believes that the time spent with her family or children actually adds to their experience of life in a way that results in better creativity at work and richer stories for the brands.