International Board of Directors

Thomas Hongtack Kim

RE-BE, Seoul

Thomas Hongtack Kim is a Creative Solutionist and founder of ‘2kg Creative Solution Lab’. He has marked the start of 2022 by embarking on a new journey at ‘RE-BE’, a Meta Creative Collective, with his business partner, Kyungsin Pablo Kim.

‘RE-BE’ creates sustainable meta platforms on which corporations, NGOs, and NPOs can engage with their audience in new and exciting ‘meta’ ways. ‘RE-BE’ has already launched ‘Re-Be World’, a metaverse focused on real-world change, which has environmental sustainability and carbon neutrality among its foundational principles. Before this, he has worked at Cheil Worldwide as the Creative Innovation Group’s Executive Creative Director. Having worked in Korea, New York, and Beijing, Thomas has dealt with a wide array of clients including Samsung Mobile.

Alongside launching ad campaigns, Thomas specializes in architecting digital, social, and CSR platforms to create practical solutions. In recent years, he has focused on issues of global concern such as ‘environment’, ‘equality for gender and education’, ‘hunger and poverty’, with the specific objective of helping to create blockchain-based solutions. This focus has resulted in him working with UN agencies, NGOs, governments, universities, and blockchain companies.

He has received numerous international advertising awards at festivals such as Cannes Lions, One Show, D&AD, New York Festival, LIA, Adfest, Spikes Asia, Webby Awards, IF Design Awards, among others.

He also participated as a member of the jury for Cannes Chimera, One Show, One Show Asia, LIA, New York Festival, Adfest, Spikes Asia, Digital Media Awards, and local 4A Award Shows in Malaysia, Taiwan, Philippines, and Indonesia. He has delivered keynote speeches at Cannes Lions, One Show, Anuncio Madrid, Adfest, Spikes Asia, Google Taiwan, Yahoo Hong Kong, Blizzard, and TED X.

In 2012, Thomas was selected as the ‘Creator of the Year’ for his creative excellence by Campaign Asia-Pacific. He was the only Asian to be ranked among the Top 10 Executive Creative Directors worldwide in the Directory Big Won Rankings 2013. He is the recipient of the Presidential Citation for Significant Contribution to Korea Advertising Industry. As a Visiting Professor at Yonsei University and one of the curators of the Global Art Festival, he does everything he can to share creative culture with people.




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