International Board of Directors

Xolisa Dyeshana

ECD & Partner
Joe Public

Xolisa Dyeshana is Executive Creative Director and partner at Joe Public.

His passion lies in the world of creativity and it’s evident in the many accolades he’s received, both locally and internationally.

Xolisa is the Chairperson of the Creative Circle - the highest decision making body for advertising creativity in South Africa. He also served as Chairman of The Loerie Awards, South Africa’s premiere advertising awards show.

He has won numerous creative awards from Cannes Lions, D&AD’s and One Shows to Loeries. He opened the 20th annual Design Indaba Conference, along with Pepe Marais, in 2015. Xolisa has also been named one of the Top 6 People To Watch In Advertising by Finweek. He has judged many award shows around the globe including The Cannes Lions Awards, The Bees Digital Awards, The John Caples Direct Awards and many more.

He is passionate about creating social change through advertising and he’s been part of many industry comitees set up to help young people from under-privileged backgrounds gain access to the industry. Xolisa was one of the creative minds behind the creation of Brothers For Life, one of South Africa’s biggest and most successful behavioural change campaigns.




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