WHAT'S IN A NAME?
"Where are all the black people?"
-Jeff Goodby to Jimmy Smith
The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby this tongue-in-cheek but definitely not tongue-in-cheek question.
After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.
2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.
Date: Friday, September 27th, 2019
Time: 8:00am - 6:00pm
Previous Year's Info:
2018 wrap up 2017 wrap up 2016 wrap up
HAATBP would not be possible without the support and resources of an incredible group of sponsors from across the advertising industry and beyond. These partners believe in our commitment to a more inclusive and diverse creative industry.
Interested in sponsoring HAATBP in 2019? Please contact our Inclusion & Diversity Department, at firstname.lastname@example.org